In this episode of the Shoot for Success Photography podcast, host Sean Brown discusses why clients may not be listening to photographers’ instructions for preparing for their sessions. He outlines five common reasons this happens. Brown emphasizes the need to provide prep information in digestible amounts, in both written and verbal format, using simple terminology on a set timeline. He recommends having someone unfamiliar with photography review your prep info to see if it makes sense. He also plugs his studio management system, online education platform, and coaching programs to help photographers improve their client prep process.

What You’ll Hear In This Episode:

• If clients aren’t following your prep instructions, you may not be providing enough clear information and guidance.
• Sending too much prep information at once can be overwhelming.
• Have a set schedule for when you send prep materials, timed appropriately before the shoot.
• Communicate prep tips in multiple formats. People absorb info differently. Offer options.
• Avoid photography jargon and technical terms. Use simple language clients will understand. Break down concepts if needed.

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