In this episode, Grace and I discussed strategies for growing my senior photography business, including separating family and senior brands, optimizing my website for seniors, conducting model calls to build my portfolio, and creating a senior representative program. We also talked about pricing strategies and the importance of communicating value, as well as creating an in-person sales experience to showcase products. My client encouraged me to practice these strategies and reach out with any other questions.

What You’ll Hear In This Episode:

• How to transition a photography business from family sessions to focusing more on senior photography.
• Strategies for separating family and senior brands.
• Ideas for building a senior photography portfolio.
• Tips for selecting senior team members.
• Approaches for communicating the value of senior photography sessions and creating an in-person sales experience.

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