In this podcast episode, I discuss the three critical numbers every photographer needs to track to achieve business success in 2025. These metrics—your booking rate, average sale, and time spent per client—are the foundation for running a profitable and sustainable photography business. I explore how understanding and optimizing these numbers can help photographers set realistic goals, diagnose business issues, and create a balanced workflow that supports their life goals. Whether you’re aiming for six figures or just starting out, knowing these numbers is the key to creating a business you love.

What You’ll Hear In This Episode:

• Why tracking your booking rate reveals the health of your business
• How to calculate and improve your average sale
• The importance of optimizing the time you spend per client
• Practical benchmarks and tips to hit your goals in 2025

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