Considering lowering your prices to book more clients? We’re diving into why I advise against this and why the issue really comes down to brand perception and marketing. Sean explains lowering prices can devalue work and be an emotional rather than business decision. It can also limit the ability to offer high-end services. Price influences brand perception. Sean says to fix these areas first before decreasing prices. The right balance of marketing, client qualification, brand perception, and pricing is key for photography business success.
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