Considering lowering your prices to book more clients? We’re diving into why I advise against this and why the issue really comes down to brand perception and marketing. Sean explains lowering prices can devalue work and be an emotional rather than business decision. It can also limit the ability to offer high-end services. Price influences brand perception. Sean says to fix these areas first before decreasing prices. The right balance of marketing, client qualification, brand perception, and pricing is key for photography business success.

What You’ll Hear In This Episode:

• Learn why lowering your prices can actually hurt your business more than help it
• Find out the 3 main reasons you may not be booking clients (even with inquiries coming in)
• Discover how to identify your brand differentiators to justify your pricing
• Get actionable advice on balancing your marketing, client qualifiers, branding, and pricing for success

Click HERE To Listen to This On Apple Podcast!

Don’t Forget to Rate and Follow Over on Apple Podcast!

If you resonate with the Shoot for Success Photography Podcast hosted by Sean Brown, please take a moment to rate and review the show. It would mean the world to us! Your feedback helps other aspiring photographers find this podcast and help them along their journey. Click the link, go to the bottom, give it a five-star rating, and choose ‘Write a Review.’ Don’t forget to share your favorite aspects of the episode!

When you’re done, make sure to tag us on Instagram @SeniorPhotoEducation and we’ll get you entered to win a one-on-one mini-coaching call with Sean to help you have your biggest business breakthrough yet!

Review the Podcast!