Melissa started in photography doing newborn sessions before finding her passion in seniors and headshots. After struggling to build her senior business for years, she joined a training program in 2020 to relaunch her efforts. While sessions were canceled due to COVID-19, Melissa planned and prepared. She then executed a creative golf team photoshoot that generated buzz and resulted in 7 senior reps for 2021, up from zero the previous year. Melissa attributes her eventual success to embracing her creative side while also having her backend business systems in place and ready.

What You’ll Hear In This Episode:

• How a photographer for newborns transitioned to seniors and found her passion.
• Melissa went from struggling to thriving with Sean’s Senior Photography Academy to get her systems and planning in place.
• How one idea helped generate buzz and helped launch her senior rep program.
• How she went from 0 to 7 senior reps.

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