Sean has a coaching call with photographer Brooke to help her grow her business. They discuss how Brooke can better market her services by highlighting what makes her unique. Sean provides advice on streamlining Brooke’s workflow using tools like batch social media posting and templates. He recommends that Brooke focus her content on educating potential clients and outsourcing tasks like editing. The call covers strategies for Brooke to attract more ideal clients by improving her processes and marketing.

What You’ll Hear In This Episode:

• How Brooke is looking to improve her marketing and targeting of ideal photography clients.
• Sean’s recommendations for Brooke on identifying what makes her service unique by listing her pre-shoot, shoot, and post-shoot processes.
• Why communicating differentiators to attract more ideal clients is important.
• How batching social media content creation and using tools to streamline workflows can save time.
• Why creating educational content for photographers while still prioritizing client-focused posts is important.

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