Photographer Grace Renneker discusses growing her senior photography business over the past few years. She started her business at 16 and now has a team of 16 seniors for this year, up from just 4 seniors a few years ago. Grace also raised her prices from $250 per shoot to an average of $1,500 per shoot. She overcame fears of raising prices and shifting to higher-paying clients. Grace utilizes content marketing on Instagram to connect with clients personally. Her business is now full-time after paying off student loans entirely from photography income.
What You’ll Hear In This Episode:
- How Grace grew her photography business into a full-time career.
- Ways to increase your client base and team of photographers to take on more clients.
- How to raise your prices significantly to attract higher-paying clients who value your work.
- Overcoming fears and making the leap when it comes to raising prices.
- How to use content marketing like Instagram and professional videos to connect with potential clients.
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