Sean Brown interviews Julie Christie about marketing photography businesses through social media and email lists. They discuss how social media algorithms have changed, making it harder for photographers to reach followers. Christie advises focusing marketing on one ideal client profile and creating campaigns for specific goals. She recommends growing email lists to maintain direct contact with clients. Overall, they emphasize simplifying marketing approaches, differentiating through education, and focusing efforts on clear objectives.

What You’ll Hear In This Episode:

• How Julie transitioned from family photographer to expanding into boudoir and other genres while also teaching.
• How social media marketing has changed over time, with more competition and educated photographers making it harder to get visibility.
• How to focus marketing on one ideal client profile rather than separating audiences.
• How to create campaigns around specific goals and repurpose content across platforms to improve success.
• How to overcome client objections and differentiate yourself through educational content.

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