Photographer Erica discusses revamping her business on Sean’s podcast after realizing her skills were lacking. Through Sean’s academy, she learned strategies to streamline operations, differentiate herself, and track key metrics. By delegating work and improving marketing, Erica transformed into a boutique photographer. In the past year, her average revenue per client rose from $300 to $3,000. Erica credits education and goal-setting for her tremendous business growth.

What You’ll Hear In This Episode:

• How Erica transitioned from being a lawyer to a photographer to have more flexibility with her kids.
• Why business skills are essential no matter how talented of a photographer you are.
• How, through Sean’s academy, Erica learned the importance of having a clear why, differentiation, and knowing her numbers.
• How Erica streamlined operations by delegating retouching and revamped marketing via social media.
• In the past year, Erica increased her average revenue per client from $300 to $3,000 by setting goals and tracking numbers.

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