Leslie Kerrigan started taking photos of her kids as a hobby before realizing it could be a business. She had no experience but taught herself photography online before deciding to focus on senior portraits. Leslie pioneered a senior rep program to promote her business, learning through trial and error how to structure it over the years. Now with 32 reps, the program is a major driver of Leslie’s successful senior portrait photography studio Seniorologie. Through sharing her story, Leslie provides insights into building a photography business through strategic programs like her senior rep initiative.

What You’ll Hear In This Episode:

• How Leslie started her photography business with no prior experience by researching online and practicing on her own kids.
• Leslie decided to focus specifically on senior photography since it was an underserved market in her area at the time.
• After hearing about “senior rep programs,” Leslie started her own but initially struggled with lack of structure and planning.
• Leslie grew her senior rep program to 32 reps by charging increasing fees each year and implementing an all-inclusive payment model.
• Leslie credits her structured senior rep program as a major driver of her business success in senior portrait photography.

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