The podcast episode discusses the importance of email marketing for photographers. The host Sean Brown shares that 76% of his booked clients this year were also on his email list, with an average of being on the list for 13 months. He explains 4 main reasons why email marketing is so effective. The episode encourages photographers to diversify their marketing beyond just Instagram and social media, and start building their email lists. It mentions an upcoming 3-day free Facebook challenge on “Marketing Beyond the Gram” that photographers can join to learn more.

What You’ll Hear In This Episode:

• The power of email marketing.
• How email marketing has higher open rates compared to social media reach.
• People use email more for business/transactions versus social media which is used more for entertainment.
• How email allows you to cultivate the “know, like, trust” factor better than social media scrolling.
• Email marketing can be automated and set up once to run consistently versus social media which requires constant new posting.

Click HERE To Listen to This On Apple Podcast!

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