In part five of this multi-part series, photographer Sean Brown discusses using social media and video content to give clients a glimpse into his personality and daily life. He advises photographers to leverage platforms like Instagram, YouTube, and IGTV to authentically connect with potential clients. Sean emphasizes finding a genuine video style that fits each photographer rather than overwhelming themselves across too many platforms. He promotes his upcoming “Book More Seniors” training program launching April 7th for photographers looking to grow their senior portrait business.

What You’ll Hear In This Episode:

• How Instagram stories can give clients a behind-the-scenes look at your daily life and help build an authentic connection.
• How to leverage your Instagram feed and website to showcase your best photography work and introduce yourself more formally.
• Creating vlog-style videos on YouTube or IGTV showcases your personality and work process.
• Why finding a natural video style that fits your brand is better than forcing something that’s not you.

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