Sean Brown and Gina Golden discuss how photographers should align their pricing and offerings with the experience and brand they want to provide clients, rather than limiting beliefs about what clients will pay. They share examples of clients happily spending thousands of dollars without hesitation when the photographer’s offerings matched a high-end brand. Sean and Gina emphasize that photographers should examine their own money mindsets and fears, which often hold them back from charging what they are worth and serving clients well. The photographers agree that clients’ beliefs and budgets differ from photographers’ own limiting beliefs about pricing.
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