Sean Brown and Gina Golden discuss how photographers should align their pricing and offerings with the experience and brand they want to provide clients, rather than limiting beliefs about what clients will pay. They share examples of clients happily spending thousands of dollars without hesitation when the photographer’s offerings matched a high-end brand. Sean and Gina emphasize that photographers should examine their own money mindsets and fears, which often hold them back from charging what they are worth and serving clients well. The photographers agree that clients’ beliefs and budgets differ from photographers’ own limiting beliefs about pricing.

What You’ll Hear In This Episode:

• How photographers often limit themselves by not charging what they are worth.
• How clients use heuristics and often associate higher prices with higher quality.
• Why photographers cannot provide a high-end experience with low pricing.
• How limiting beliefs about money may prevent photographers from serving clients well.
• How fear of failure can hold photographers back.

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