Photography podcast host Sean Brown discusses how the photography industry has changed over the past decade, with studios losing business as more photographers moved to on-location shoots. He emphasizes that photographers must adapt to current changes like decreasing Facebook/Instagram reach and new platforms like TikTok, or risk declining business. Brown encourages photographers to implement new strategies involving personal branding, Google ads, and social media platforms to stay successful as the industry continues evolving.
What You’ll Hear In This Episode:
- Why photographers must adapt as the industry changes or risk declining business.
- Social media and digital photography became critical for studios that adapted over the past decade.
- How photographers today need to use new platforms like TikTok and Google ads while developing their personal brands.
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