In this episode of the Shoot for Success Photography Podcast, host Sean Brown discusses how photographers should examine their branding, pricing, and marketing strategies to understand booking declines. Having a clear brand identity and avoiding the price squeeze effect are important. Consistent, effective marketing remains critical for photographers.

What You’ll Hear In This Episode:

• Compare current bookings to 2019 rather than the abnormal pandemic years of 2020 and 2021.
• Examine branding, pricing, and marketing strategies as potential reasons for decreased bookings.
• Having a clear brand identity can help photographers stand out.
• The “price squeeze effect” can hurt mid-priced photographers.
• Photographers may have gotten lazy with marketing during the pandemic and need to refocus efforts.

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