In this podcast episode, I discuss a topic that many photographers overlook when growing their businesses—how your brand and social presence can make a world of difference in attracting the right clients. Over the years, I’ve seen many photographers struggle to define their brand, and as a result, they end up attracting clients who don’t truly value their work. The truth is, when you put out the right energy through your branding and social presence, you naturally attract clients who align with your values and are ready to invest in what you offer. I share insights from my own experience and from coaching other photographers on how to clarify your brand and use your social presence to draw in ideal clients who appreciate your unique style and experience.

What You’ll Hear In This Episode:

• The impact of brand identity on attracting your ideal clients.
• Why a strong social media presence is essential for creating connections.
• How to use your website to further immerse clients into your brand experience.
• The role of authenticity and connection in growing your photography business.

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Podcast Transcript

You’re listening to the Shoot for Success Photography podcast and on today’s episode, we’re continuing with part two of our three part Get Incredible Photo Client series. And today is all about the importance of your brand and your social presence and how it can make a world of difference. So stay tuned.

Hi, I’m Sean Brown and if you had told me years ago that I would be a professional photographer today, I would have said that you were crazy. Since then, I’ve been able to grow my photography business to six figures per year and haven’t looked back. Now, with over eight years of experience of figuring out what to do and more importantly, what not to do, I help photographers build a thriving photography business that they’ve always dreamed of so that they can have more time, flexibility and freedom to do what they truly want to do.

And you want to know the best part? I’m showing you how to make that happen for yourself in this audio series. This is Shoot for Success. Hey there photography friend.

Happy Monday. Sean Brown here and excited to bring you part two of our three part series on how to get incredible photo clients. This is something a lot of you have been asking about.

How do you get clients that not only love your work but ultimately value what you do and pay your prices? And so that’s what this series is all about. So hopefully you had a chance to tune into episode 123. We kicked it off on episode 123 with part one talking about how really it your experience is a lot of what brings in the type of clients that you either want or you don’t want and how fixing your experience is the first part of creating a brand that draws those clients in that truly value what it is that you do.

And in part two we’re going to be talking, like I mentioned in the intro to these, this episode, about your brand and your social presence and how you can get a little bit more clear on, on all of that. So in today’s episode we’re going to be chatting about that. Make sure to hit the follow button, the subscribe button.

We’re going to be putting out another part three, finishing this series up next week. So you’re going to want to make sure that you, you get that straight to your phone or your computer or wherever you listen to podcasts as you’re driving or taking the kids to school or whatever. Make sure that you hit the subscribe button so that you don’t miss that.

So we’re going to get started. I’m going to probably save this for another episode, but got something really cool coming out for you guys pretty, pretty soon. So maybe we’ll do a whole podcast episode about that topic as well.

So a little teaser for coming up in the next couple weeks, but let’s dive into today’s topic. So when I was putting together this series, one of the things that I really needed to speak on and something that a lot of photographers kind of shy away from is this whole idea of your brand, your social presence, and how it actually can make a world of difference. And one of the things that we kind of think about, or maybe we don’t think about, is that you attract what you put out into the world.

And one of the things is that as we have been doing a lot of coaching with, with our like, inner circle students and all that stuff, by the way, we still have, like two spots left. So if you are interested in joining that, all you got to do is send me a DM at Senior Photo Education with the word inner circle. I’ll get you all the info on that.

But one of the things that that came up and we did, like, actually a whole pretty much like, day of really identifying, like, how is it that you’re showing up in your business? How is it that you may or may not be subconsciously putting things out into the world? And how is that maybe in being like, reciprocated in terms of either the results you’re getting in your business or lack thereof? And one of the topics that we broached is this whole idea of the law of attraction. Like attracts, like unlike attracts, unlike or repels what’s not like it. And we, we have this idea of, like, what the law of attraction is, but we don’t really see how that actually comes into play in your business.

And one of the things that I am kind of implore you to explore a little bit, little bit of rhyming right there. But one of the things that I implore you to, to dive into a little bit deeper is if you’re not getting the type of clients that you want, well, how is it that you are showing up or not showing up in your business? And one of the things that I often hear about photographers is we offer an incredible experience. Like, we do so much good for our clients.

There’s so much amazingness that we pour into our clients during their senior sessions with us. But one of the things that happens is that if you’re a client that hasn’t worked with you before, you have no idea what’s happening. We almost shield this from our clients.

And maybe you’re saying, well, if I put all my good stuff out there, then my competitors are going to steal my ideas or aren’t they just going to copy it? And then all of a sudden, I have to come up with something new. That’s a whole other topic for another podcast episode. Short answer is no.

And in fact, one of the things that it actually does is it brings the clients who want to work with you even closer to you. And when we put our ourselves out there, when we put our brand out there, we lean into this law of attraction where all of a sudden you start attracting the clients that value what it is that you do, who actually say, this is my photographer. There’s a higher likelihood, a higher affinity, or a higher desire to work with you as their photographer because they see how incredible this experience is with you.

And when we shield this from our clients, a couple things happen. One is that they find a photographer who shares and is open with what their experience will, will include. Or two, they simply go and they look at your work and they’re not as attracted to your work and to your brand as they could be.

And then what happens is they book you either based on your price or just how convenient it is for them to work with you. So we kind of get these this brand, or we kind of get this brand versus a commodity discussion where commodity they’re going to book you if you’re the cheapest or if you’re the quickest. And if you’re not one of those two, well, that’s probably why you’re losing clients or not attracting the clients that you really want, because you don’t have as strong of a brand as you hopefully would like to have.

And so when we think about this, of this law of attraction, of like attracts like, one of the things that we have to acknowledge as well is that on a fundamental level, your clients will want to work with a certain type of photographer. And so what we need to do is we need to make sure that we are accomplishing that. We’ll chat a little bit about this later on in the episode.

And what I don’t want you to think that I’m saying, so I just, I’m going to clarify this a little bit, is this isn’t to say that if clients aren’t booking you that you’re doing anything wrong or that you need to change who you are are. And what I’m more saying is that you chances are you have a friend or somebody in your life that you just connect with. Who you feel like you can just openly share with, that you can talk to easily where there isn’t like a strain on keeping a conversation going.

You just laugh when you’re together. You have like almost can complete each other’s sentences and you hopefully have somebody like that in your life. That’s what I’m talking about.

Because you didn’t have to necessarily work as hard at that relationship as you might just some acquaintance, maybe it’s from your kid’s school and you just happen to be in like, you know, a parent teacher association group with them, or you’re at soccer practice with them or something like that. And they just are kind of at the same place, same time, like you know each other, but it’s not like that instant connection. Right? And what I want to really kind of bring this into the conversation a little bit is that you want clients who are like that old friend of yours where you can just talk too easily, where you don’t have to strain the relationship in order to figure out what they did last weekend.

Right. It’s an easy conversation. And we want our clients to be like, we’re chatting with that good friend.

We’re. The session is easy. They trust you, they value what it is that you.

They do. There’s no guessing of, or, you know, why did you charge this much? Or you’re too expensive. There’s no conversation or, or even idea of that.

They say, this is, this is who I want to be my photographer and this is what I value. And they are just more bought in to your experience. And what we want to do is we really want to do that.

And we’re, we’re in a chat on this episode of how we can really do this and incorporate your brand and your social presence into your business in four semi distinct ways, but four different ways. And we’re going to start with the top, which is really what is your brand identity. And this ties in a little bit with the client experience that we were talking about yesterday.

And at the end of the day, you have to ask yourself the question of what do you want your brand to say about you? And what I mean by this is that your brand gives off a certain type of energy. It gives off a certain type of experience that you will be creating. And ideally your brand messaging, all that goes into your brand, your visuals, the colors you’re using, the typography, kind of all the visual elements of a brand, ideally those match and correspond with the client experience that you offer.

A great example of this would be if you are A very, like, we’ll just call it kind of like whimsical photographer. And you are very inspired by, like, nature and like, bohemian and like, just kind of like carefree vibes and all those types of things. You would want the visual elements to represent that.

Right? You would like, if your client experience is just kind of like a little bit more go with the flow. You want these more kind of like, we’ll call them like earthy souls or something like that. Those are the kind of the clients that you attract.

Well, you’re probably not going to go from like a luxury brand angle where it’s very like, put together, it’s very polished, it’s clean edges, serif fonts that look as if you walked into like a. A luxury designer store. Right.

We want our brand identity as well as your client experience to. To match each other. And a really good example of this as well is when we identify what your brand is, what you want it to say about you and your business.

This also allows you the freedom to say, this is the direction I’m going to be taking my client experience. And what we’re going to do is you have to acknowledge that when you make a stand on what your brand will stand for, this is also going to do two things. It’s going to repel the clients that don’t want that, and it’s going to attract the clients that do.

And many photographers are going to get scared with that first part of the sentence of you’re going to repel clients, because you might be saying, well, I want more clients. So if I want more clients, well, why would I want to repel any clients away? And that is exactly why you’re not getting the clients that you want is because you’re unwilling to repel the clients who aren’t a good fit. And when you acknowledge this, when you understand that in order to get the clients that you love that value you, you actually have to repel the clients who will not be a good fit.

Because by definition, you can’t be for everybody. If you want to attract a specific type of individual, you also have to make sure that you are repelling those who will not be a good fit for your brand. And this is one of the reasons why, when we kind of get into our business as a numbers thing, it allows you to detach from this a little bit where you don’t take the nosy so personally.

And for example, every year as a photographer, I know that if I want to book 40 to 50 clients, I know that I need on average between 120 and 150 inquiries. Those are the numbers because I use an email based system. We talked a little bit about that in the last week’s episode of knowing your model.

Are you going to be email or phone call? How is it going to be that you’re set up? And knowing your numbers is a part of that process. I know that on, on a year where I book 40 clients, I’m also going to hear 80 no’s. And that’s okay with me because all it speaks to is that that’s not my ideal client.

It wasn’t somebody who’s going to value what it is that I, that I am doing. And the same thing too is your brand will naturally attract a certain type of client. Think of as if you were going on a road trip or a vacation.

There are going to be some families who say, you know what, we’re not going to be at the hotel, we’re going to be out and about, we’re exploring, we really just need a place to crash and like shower in the morning. And that’s about it. And they’re going to be perfectly happy booking the Motel 6.

And then you have other families who want to make sure that every single aspect of their vacation is perfectly just, we’ll call it curated for lack of a better term. And they’re gonna choose to stay at like a Ritz Carlton or a Four Seasons. By the way, if you’re watching White Lotus that takes place at the Four Seasons, send me a dm.

I want to talk about the last episode. So with this said, you have to also take a stand on. Are you going to attract the people who, you know are just kind of price shopping for a photographer, they just need senior photos done, or are you going to say, no, I’m going to be the go to senior photographer in my area.

I’m going to be, I’m going to be the frickin Four Seasons experience. And if you don’t want that, that’s okay. That’s not for you and you, you and you have to acknowledge and be okay that your experience will not be for everybody.

And the sooner that you get rid of that notion that preconception that you have to be for everybody or you have to be inclusive for everybody. Well, it’s not to say that you’re excluding, but rather what you’re doing is you are saying this is the type of clients who I, who I serve. If you’re a part of that, welcome.

If this isn’t for you, that’s Totally. Okay. You’re allowing your clients to make that decision.

The other way that we do this as well. And kind of your brand identity is crafting your brand message to resonate with a target audience. We talk a lot about this with my coaching students, and it kind of all boils down to what we call your why.

And in my brand, one of the things that’s fairly prominent and that we incorporate into almost all of our messaging is the notion of standout. And what this is, is this is very much geared towards clients who are unapologetically themselves, who say, we don’t care what others think about us. We want to dress in the way that we want.

We want to wear the clothes that we want. We want to be captured as ourselves. We don’t want to be changed.

We won’t. Don’t want to be overly retouched or edited to make us not look like ourselves. And one of the things that we also have in our brand messaging and kind of.

We’ll talk about this when we talk about our social media and content strategy is with this messaging, there’s also an energy that comes with it. And that energy is like kind of a lot of energy. It’s.

I’m hyped up on Red Bull or coffee all day, right? Not. Not you, actually. But like, I come with a lot of energy to my sessions that you probably would think that I’m always hyped up on Red Bull.

And for the seniors who are enthusiastic, who are energetic, well, that’s the type of client that I’m naturally going to attract, right? So what I’m doing is I’m putting this out into the world, and that also attracts the type of clients that want that energy from their senior session. So maybe you’re after the adventurous seniors. You want to hike a mile, take photos in this beautiful canyon or mountain location, and then hike back.

Maybe it’s a little bit more laid back. Maybe it’s more put together. Maybe it is crazy and full of energy like my sessions as well.

But you. You have to understand, what is it that you want out of your seniors? What is it that. Who are the type of clients that you would like to work with day in and day out? Think of that client where you absolutely had an amazing experience with them.

What was it about that client that made it an incredible experience? And what you want to do is you want to. We call this, like, reverse engineering. Why? It was an incredible experience.

And then how can you then do that for each and every client? The second part of how to get incredible photo clients with your brand. And your social presence is going to be your online presence on your website. This is a huge, huge piece of it.

And if you’re a photographer who doesn’t have a website yet, please get one. This is like one of the best things you could ever do. There are still too many photographers out there where I go to your Instagram pages and there’s like no website up.

So please, please, please get a website. And one of the reasons why this is so important is that social media is great in a lot of ways. But having a website that is able to further immerse your clients into what this experience will be for them and ultimately converts those visitors into leads, this is huge.

This is where the magic happens in order to actually create a brand that’s sustainable, that isn’t just reliant on whether or not the social media algorithm happens to show your Instagram page to them that day. Because we all know that, like Instagram, while you’re getting fewer and fewer views every single year, so you want to make sure that your website is something that you have, getting them onto your email list and building your brand nurture sequence through there, really, again, immersing them in what is it that your experience will be for them. And one of the things that we’ll also talk about is that there should be a connection, a connect between your social media and your website.

The two should appear as if they are one. Meaning that if somebody goes to your Instagram, the same type of branding, the same type of energy, the same type of messaging is being used on your Instagram and your social media as it is your website. So that it’s a cohesive experience.

They make the conclusion of like, okay, I’m in the right spot. And if there’s a disconnect, well, what’s going to happen is with your clients or prospective clients, something’s going to go off. There’s going to be like almost kind of like this subconscious red flag that, that goes on.

Because if there’s not that ease of, of saying, oh, yeah, I’m in the right spot, well, what’s going to happen is that’s going to break whatever trust, whatever kind of subconscious connection that your prospective clients had with you, and you’re gonna have to rebuild that in your website. And that’s a little bit more difficult said than said than done. So we want to make sure that this is cohesive.

And when we also think about your brand on your website, what we also want to do is we want to use this as an opportunity to further identify the clients that we want to work with. So when we said, okay, what do we want your brand to stand for? What do you want it to be? Well, we need to reiterate that on your website, we want to make sure that we’re adding in messaging of qualifying what types of clients we want to work with. If you’re just, I even, I even flat out say on, on like my website or on my social media, we’re not for everybody and we’re okay with that, but we are for this type of client.

We list exactly the type of client that we serve and who we want to work with. And that’s very purposeful. It’s very intentional.

Again, it’s not to hurt somebody’s feelings of saying, hey, if you’re, if you want to look like somebody else, that’s great. We’re just not the photographer that’s going to do that for you. And so what we’re doing is again, we’re attracting the clients who say, I want to look like myself, I want to be able to be myself, I want to laugh and have fun and have a laid back, high energy session.

And I guess those are kind of, what’s it, antonyms of each other. Is that the same for like differences, whatever that English term is, I wasn’t an English major, but whatever the opposites are, we may want to say like, we want to have just like a fun, relaxed, high energy session, right? We just can be ourselves. Those are the types of clients that, that we want to attract.

And so therefore we’re going to put a lot of that language, a lot of that messaging on onto your website. The third piece, possibly one of the most important, is your social media and your content strategy. And this is where you are going to be able to put your face to your brand.

One of the things that I talk about when I do a lot of say, marketing presentations, if I’m speaking at a conference or anything else, one of the things that I always, always cover is understanding kind of on a psychological level what this generation is desiring. And one of the three things that this generation really, really desires is like this. I guess it’s kind of is gonna touch on two things, but it’s really connection, connection and authenticity.

And when they can connect with you, they are so much more likely to work with you. And this is a huge takeaway. And I hope that you really reflect and resonate with this the minute that you’re able to connect with your clients before they’ve even reached out to you.

The ability for you to book that client is going to increase tenfold if they know exactly what it is that you’re like, exactly your personality, what they can expect from you. You are more likely to book that client when they reach out with you because they’ve already, they’ve vetted you. They’ve already done the process of saying, hey, I either like this photographer or I don’t.

And too many photographers are shying away. They’re neglecting from actually showing up on social media. And I know, easier said than done.

But even just a simple putting your face on your Instagram, putting your voice behind a voiceover on like an Instagram reels or a TikTok, writing a personal narrative about who it is that you are, what you stand for on Facebook, that resonates on an emotional level with the parents. Your clients are going to be more likely to book you because of that. And it’s those photographers who are willing to do this that see tremendous success.

And one of the things, you’ve probably heard me talk about this, but one of the things that made the biggest world of difference in my business, oh my gosh, seven, eight years ago, we’ve been doing it for a while now. Probably about seven senior seasons ago, because we’re on season six now, but about seven seniors, senior classes ago. One of the things that we kept hearing from our clients, we were wondering, why is it that people aren’t booking? Why is it that we’re hearing from their friends that our work is amazing? We were hearing from the clients and their friends that they loved.

They’ve heard that they loved the experience and everything was great. But there was a huge objection that they were having. And the objection was, we just don’t know you.

And the minute that I realized and I recognized this, we instituted the vlog. Vlog with a V as in Victoria. And when we started vlogging, what this did was this completely did a 180 shift for the business.

In fact, we haven’t had a year that hasn’t surpassed a year that we haven’t been vlogging. I attribute a lot of kind of the turnaround success. It wasn’t like a complete turnaround, but it was like all of a sudden we started booking clients more easily.

We started getting clients that were more aligned with our values. Right? This is a huge, huge portion of it. We started getting less of those headache clients where it’s like you really can’t wait to get them out of the studio fast enough.

We started getting less of those Clients, and we started getting more clients who were more bought in to the experience that we offer. And this was a turnaround because we decided we were going to put our face out there. We were going to make sure that we were the face of the brand, that we were connecting with our clients before they were reaching out with us.

We weren’t waiting for them to reach out with us and then to try to connect with them. We were connecting with them, saying, we’re so bought into working with you as our photographer. We actually don’t even really care about the experience.

We don’t really care about what it is that you offer or the price that it is. We just know we want to work with you. And that’s the thing, is that a lot of these clients these days are, you know, it’s not good enough just to be the best photographer in town anymore.

You really have to go an extra step and say, how is it that you’re going to connect with these seniors? Are the seniors saying, we would like to work with you as. As your photographer? And that means that you got to be your authentic, true self. Because also, these teens and seniors can sniff out BS from a mile away.

They’ve got, like, these radars that, like, smell out and sniff out the bs. And if you’re trying to be somebody that you’re not, well, guess what? That’s not going to work out very well for you. And if you’re like, why? Sean’s energetic during his sessions, and he’s like, high energy, and I’m gonna do that, but that’s not who you are, well, you’re in for a rude awakening because that’s not who it is that.

That you’re attracting. And there’s gonna feel like there’s a disconnect with the clients. They’re either gonna drain you, or there’s just not going to be that, like, initial feeling of, like, yep, this is the client for me.

So show up, be yourself. Put a face to your brand. Start out by doing just like a talking reel, a little voiceover.

How is it that they can start to acknowledge? Like, basically you want to do the test of, like, if you were just meeting you for the first time for coffee or something like that, would you be able to know some things about you, like, some of your interests or what your voice even sounds like? Those are the little things that these seniors are looking for that’s going to take your brand to the next level. And then when you start doing this more, all of a sudden you start getting better clients. As well.

And then the last one for how we get incredible photo clients is what we’ll call like collaborations and local partnerships. This is something we actually just did a whole training on this inside of our Mastermind community where we talked about hosting a VIP event, how we can collaborate, something we did a few years back that was really successful, just increasing and building on these connections that we have with our potential clients. And one of the things that we’ll talk about why this is so hyper effective is in your community, especially if you are a photography business looking to expand or grow.

This year, a highly missed opportunity by a lot of photographers is not actually working with complimentary businesses in your areas. Things like makeup artists, boutique prom shops. Maybe you’ve got like a party planner, event coordinator in your area.

You know, they do like grad parties or something like that. And ideally you have some sort of overlapping audience. And when you have an overlapping audience and you take a business whose brand is very similar to yours.

So if you’re more of like a high end luxury brand, we’re going after the high end boutiques, we’re going after the hair and makeup artists that are considered more high end for your area. When you do this, you’ll find that a lot of the clients that you both attract overlap with each other. Not only is it a great opportunity for them to meet your client base, but it’s also a great opportunity for you to meet their client base.

And when we do these collaborations, when we do these partnerships, what you’ll find is that these clients who were attracted to one brand are most likely going to be attracted to yours. And so this is a phenomenal opportunity to get in front of clients who value, or I should say that have the exact same values as you, who are very similar, who are very, very like minded. This is a great opportunity to start expanding your horizons in your business.

And this is something that if you’re not doing some sort of in person event, would highly recommend that you start doing that if you want in for that training. It’s exclusive to our Mastermind community. You can just send me a DM with the word mastermind or whatever.

We’ll get you a link. Doors aren’t open right now, but we’ll make sure that we get you in for a limited time. So we’ll say like a week or so after this episode airs, which is another reason why it’s important to, to like and subscribe.

And then the last one that falls under this collaborations and local partnership aspect is if you don’t have A senior rep program in place. This is kind of like, this is. I don’t even know what we want to call it, but this is like, you got to do this.

This is like me with the bright neon sign being like, turn here, do this. Like, I’m shouting it to the heavens right now. Like, please get a senior rep program in place.

It will. It will change your business. And the reason why I say this is not because it brings in book clients, not because you’re going to fill your calendar, not because these are guaranteed bookings, not because they’re going to help spread the word about you.

None of that. That’s all great. The reason why I say to put a senior rep program in place is because it builds a connections with who it is that you want to work with.

And when you start identifying people who are going to represent your brand, that align with what it is that you stand for, who share the same values as you, now what happens is people associate that with your brand. One of the things, this was a story from like five or six years ago, maybe even longer. Everything, when you guys are in business 10 plus years, everything just kind of blends together.

So please forgive me, but I remember this story and it stood out to me because so many photographers, when they put together like a senior rep program, it’s just like, hey, if you have the money to pay for it, be on the team. And mine’s a little bit different in that we do a pretty extensive application process. And the reason for that is I’m really looking for people who, A, I want to work with them and B, I want to make sure that they’re a good representation of the brand and the business.

And when you bring them into your brand as a senior rep, they are associated with you and you are associated with them. And I remember years and years ago that one of the people who was on my senior rep program wasn’t even something that we were doing. They did gymnastics.

And so what they were doing is they were actually doing a, like a car wash fundraiser to raise funds for their gymnastics team. And they told me the story about how one of the things that happened is it was a mom that pulled up to the car wash and she pulls up to the one gal who’s on my senior rep program and she goes, oh, aren’t you on. Aren’t you on Sean Brown’s senior team? She’s like, I am.

She’s like, wonderful. We know, like, he only picks, like, great people, so we know you’re an amazing person. We would love to do this car wash to support you.

Their kids didn’t go to the school. They singled them out. And they knew that the brand stood for more than just pretty photos.

They knew that those individuals that I chose were hardworking, they were dedicated. And all of a sudden, when you start building that reputation within your senior rep program, all of a sudden the clients that you start getting also exhibit those traits and characteristics. They match the energy that you put out there.

And so if you haven’t done a rep program, yes, it’s amazing for all the reasons that I outlined. But it also goes deeper than that. It also shows that people take note.

They say, okay, this is what the brand stands for. We want to be a part of that brand. And this is a huge opportunity.

If you’re not using this in your business, please start doing this. At the minimum, put some sort of, like, referral process in place with, like, referral cards for your clients that work with you. Do something.

But preferably a senior rep program, because it really does go a little bit deeper. So that’s all I’ve got for you for today’s episode. Next episode, we’re going to be tuning in for part three, our final part of the Get Incredible Photo Client series.

Send me a DM on Instagram if you are liking this series. This is something we just kind of put out there at the whim. Hopefully you like it.

If you don’t, let us know as well so we can make sure. We’re changing it up. Uh, and we’re.

We’ve got some new stuff coming as well. Um, some new episodes that aren’t as business related, so that’ll be fun for you guys. But make sure to hit the subscribe button like on whatever podcast platform you use so that you can stay up to date as we put out part three next week.

So that’s all I’ve got for you all today. Have a wonderful rest of your week. Take care and we’ll see you for our last episode in this series next week.

One of the things I discovered early on in photography is that working harder isn’t what builds a successful business. In fact, after coaching hundreds of photographers in every market across the country, the number one trait that they all shared when they were struggling was working harder than ever in hopes that things would finally come together. It wasn’t until they figured out how to implement the proper frameworks and strategies that their business took off.

That’s why I’ve created this free on demand video training series, the Intro to Senior Photography Crash Course, to help photographers who want to start or grow their businesses without spending years struggling trying to figure it out on their own. In this free training, I will teach you the steps you need to take that people like myself, along with hundreds of other photographers, have used to build their thriving senior photography business and be able to live the life they want to live. All you have to do is click the link in the show notes to unlock how to make that happen for you and your business and say yes to being the successful senior photographer you’ve always dreamed of being.