Photography business coach Sean Brown interviews Katrina Jackson and discusses how she built up her photography business in Indiana while raising two kids, taking a break when her youngest was born. She has invested in education and focused more fully on her business now that her daughter is older. By using Trello to plan social media posting in advance, Katrina has increased inquiries and bookings. She also tripled her senior team applications through extensive follow-up with past team referrals and conducting video interviews during the pandemic. Katrina explains how she has grown her photography business through education, consistency, and adapting to challenges like distance and COVID-19.

What You’ll Hear In This Episode:

• How Katrina Jackson built up her photography business in Indiana while raising two children, then took a break when her youngest was born.
• How investing and educating yourself through workshops and mentorships over the years grows your photography skills.
• How Katrina struggled to focus fully on her business while driving long distances for her daughter’s gymnastics meets.
• Katrina’s business strategies involving social media posting by planning posts in advance on Trello, leading to more inquiries and bookings.
• How Katrina tripled her senior team applications by extensively following up with referrals from past team members and interviewing applicants over Zoom.

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