In this episode of the Shoot for Success photography podcast, host Sean Brown discusses strategies for getting people to engage with social media content. He introduces the concept of having four “pillars of content creation” – entertainment, inspiration, connection, and education. Photographers should create a mix of content that fits within these categories rather than just posting sneak peeks to get likes. Sean emphasizes being consistent and establishing trust with followers. He concludes by encouraging listeners to follow the podcast Instagram account for inspirational quotes and to submit name suggestions for future guests.

What You’ll Hear In This Episode:

• How photographers should have a strategy and pillars for social media content instead of just posting random sneak peeks for likes.
• How Sean’s consistency in social media posting builds trust and engagement with his followers.
• How photographers should post content that provides value to followers, not just content to get likes.
• Why understanding why you are posting certain content is key.
• Why engaging podcast listeners by having them follow the show’s Instagram and suggest guests is a way to build connection.

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