Photography business coach Sean Brown discusses tips for photographers on how to effectively open up their calendars and start booking clients for the new year. Sean also discusses using studio management tools like IrisWorks to streamline booking and communications. He shares strategies to open the calendar smoothly, generate early momentum, and set up efficient systems.

What You’ll Hear In This Episode:

• Update your emails and links before opening your calendar to ensure clients get accurate information.
• Build hype and create a waitlist to generate excitement and demand when your calendar opens.
• Update your senior guide/magazine with correct pricing and offerings before opening your calendar.
• Announce your senior guide release to get clients thinking about booking.
• Incentivize early booking without resorting to discounts, such as by offering add-ons like a cap and gown shoot.

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