Sean Brown discusses building personal brands rather than constantly trying to differentiate. He believes focusing on an authentic personal brand through video attracts ideal clients, leads to better connections, and has helped his own business thrive. Sean encourages photographers to avoid the “hamster wheel of overwhelm” from constantly adding new offerings, and instead, build a personal brand that leads to serving clients well. He stresses video is key for building an authentic personal brand that ideal clients will resonate with. Sean aims to help photographers understand there are alternatives to constantly working harder on differentiation.
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