Photographer Sean Brown reflects on his successful 2022 season and shares three strategies that worked well: having clients create user-generated content like reels and TikToks instead of doing it himself, using targeted Google ads to reach clients actively searching, and diligent follow-up emails, noting that most clients required multiple contacts before booking. Brown encourages listeners to implement these strategies of leveraging user-generated content, search engine ads, and consistent follow-up in their own photography businesses to achieve growth and success.

What You’ll Hear In This Episode:

• How to get clients involved in creating user generated content like reels and TikToks instead of doing it all yourself.
• How to leverage search-based ads on Google to reach clients actively looking for your services.
• How spending on the right ads can result in a high return on investment (in this case, $50 for every $1 spent).
• How to apply the strategies of UGC, search ads, and persistent follow-ups to grow your photography business.

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