Photographer Sean Brown reflects on his successful 2022 season and shares three strategies that worked well: having clients create user-generated content like reels and TikToks instead of doing it himself, using targeted Google ads to reach clients actively searching, and diligent follow-up emails, noting that most clients required multiple contacts before booking. Brown encourages listeners to implement these strategies of leveraging user-generated content, search engine ads, and consistent follow-up in their own photography businesses to achieve growth and success.
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