Senior photographers Kaya Bondurant and Aubrey Johnson discuss adapting their photography business to shifting trends. They focus on building their brand through personalized experiences and distinct looks. While senior bookings may be down slightly percentage-wise, seniors still value the experience. Kaya and Aubrey emphasize engaging seniors beyond just the main season through new programs focused on confidence-building. They encourage photographers to evolve with the times, embrace social media, and ensure their passion shines through to attract clients.

What You’ll Hear In This Episode:

• Kaya Bondurant and Aubrey Johnson have adapted their senior photography studio over 25+ years to build their brand through distinct looks and experiences.
• While senior photography bookings may be down slightly percentage-wise, seniors still value the experience.
• Tracking statistics helps set goals for senior sessions, client outreach, and conversion rates each year.
• Adapting products to what seniors want, like digital images and early album delivery, is key.
• Building confidence through new tween/teen programs and embracing social media helps attract clients to their brands.

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