Photographer Kara wants to transition from a shoot and burn model to in-person sales but is unsure how to determine pricing. Sean coaches Kara through calculating pricing based on her costs and revenue goals, which leads to a significant price increase from $300 to $2,100 for an album package. The discussion with Sean centers on pricing strategies to help Kara serve clients better and reach her ideal annual revenue through product sales. Sean provides step-by-step guidance to help Kara successfully implement in-person sales and product offerings in her photography business.

What You’ll Hear In This Episode:

• Sean explains Kara will always be too expensive for some clients and underprovide for others at any given price point.
• Kara recognizes that providing physical products will allow clients to cherish memories longer versus just digital files.
• Sean stresses the importance of pricing based on the business Kara wants to build rather than what she currently has.
• They calculate new pricing for Kara’s offerings based on her costs and revenue goals.

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