In part one of a two-part series, Sean Brown interviews Matt Hodgman of White House Custom Color about transitioning photographers from only providing digital files to selling high-quality print products and the fulfillment process. Matt explains how adding physical products creates a more fulfilling client experience, shares a story of helping a photographer improve her sales process, and emphasizes taking small steps to overcome fears around in-person sales. He highlights how WHCC’s design software simplifies creating products like cards and albums to sell.
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