In part one of a two-part series, Sean Brown interviews Matt Hodgman of White House Custom Color about transitioning photographers from only providing digital files to selling high-quality print products and the fulfillment process. Matt explains how adding physical products creates a more fulfilling client experience, shares a story of helping a photographer improve her sales process, and emphasizes taking small steps to overcome fears around in-person sales. He highlights how WHCC’s design software simplifies creating products like cards and albums to sell.

What You’ll Hear In This Episode:

• Photographers should offer physical products rather than just digital files to provide a more fulfilling experience for clients.
• Offering prints and products leads to better sales.
• Transitioning to in-person sales requires facing fears through small, incremental changes to your sales process.
• Software tools like WHCC’s card and album designers make creating products easy and quick for photographers.
• Providing too many free digital images can undervalue your work.

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Check Out White House Custom Colour’s Links Below!

White House Custom Colour Website

White House Custom Colour Instagram

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