In part two of a two-part series, photographer Matt Hodgman shares advanced tactics for improving in-person sales. He advises photographers to track client objections and solutions to address common fears like lack of wall space or only wanting digital files. Hodgman explains using psychology in sales, such as leading with high margin products and positioning yourself as an expert. He recommends preparing for sessions by reviewing images to proactively address concerns. Hodgman and host Sean Brown agree managing emotions is key so photographers should focus on establishing expertise and delivering great client experiences. Hodgman sees curated product groupings and selections becoming more popular for additional sales. He encourages continually refining offerings based on data, not assumptions. Throughout, they emphasize addressing objections and fears, providing exceptional experiences, and enabling clients to fully invest without leaving money on the table.
If you resonate with the Shoot for Success Photography Podcast hosted by Sean Brown, please take a moment to rate and review the show. It would mean the world to us! Your feedback helps other aspiring photographers find this podcast and help them along their journey. Click the link, go to the bottom, give it a five-star rating, and choose ‘Write a Review.’ Don’t forget to share your favorite aspects of the episode!
When you’re done, make sure to tag us on Instagram @SeniorPhotoEducation and we’ll get you entered to win a one-on-one mini-coaching call with Sean to help you have your biggest business breakthrough yet!