In this episode of the Shoot for Success Photography Podcast, host Sean Brown discusses the three mistakes photographers make that hurt their business and devalue the client experience. Brown urges aligning prices to quality level and service experience to attract ideal clients willing to pay prices that support your business goals. Mastering psychology and sales differentiates thriving photography businesses.

What You’ll Hear In This Episode:

• The price-quality heuristic is a psychological shortcut where people associate higher prices with higher quality. This affects how clients perceive photographers.
• Mistake #1 is competing on price.
• Mistake #2 is starting with low prices to build a client base, then raising prices.
• Mistake #3 is thinking you can rewire customers to not associate price and quality.
• To grow your business, charge prices aligned with the quality you deliver. Work with your ideal clients from the start.

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