Sean Brown discusses how photographers often make the mistake of raising prices without improving their services, client communication, or ability to convey value. When photographers raise prices, they need to attract an entirely new higher-end clientele by showcasing the client experience, overcoming objections, and explaining how they differ from competitors.

What You’ll Hear In This Episode:

• Raising prices without changing anything else in your photography business often leads to fewer bookings.
• When photographers raise prices, they typically attract an entirely new clientele.
• Photographers need to better convey the value of their services when raising prices through improved communication and showcasing the client experience.
• Overcoming client objections, differentiating from competitors, and making clients’ lives easier are important when raising prices.

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