In the first episode of the Senior Rep Series, Sean Brown discusses why a senior rep program is the quickest way for photographers to book more clients. A senior rep program provides an irresistible offer to clients by bundling extra value into the existing senior portrait package, creating demand and getting clients booked early. Spending more time with clients through the program builds deeper connections and trust. This leads to referrals as clients recommend the photographer to friends. Having events and shoots scheduled throughout the year creates constant marketing buzz and visibility.

What You’ll Hear In This Episode:

• Senior rep programs create an irresistible offer for clients.
• Getting clients booked early through a senior rep program creates demand and drives other clients to book faster.
• Spending more time with senior rep clients builds deeper connections and trust, leading to referrals.
• A senior rep program creates year-round marketing buzz by strategically planning shoots and events.
• Leveraging senior reps’ social media provides visibility to new potential clients who see posts from their friends.

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