In this episode, I predict that 2024 will be a challenging year for photographers as spending decreases post-COVID, so they must raise prices, embrace AI for efficiency, build personal branding to connect with younger clients, niche into specialties, and incorporate more video content into their marketing.

What You’ll Hear In This Episode:

• Bookings may decrease in 2024 as COVID-related spending declines and things reopen. Lower and middle priced photographers will struggle more.
• Photographers should consider raising prices and positioning themselves as higher-end experts to succeed.
• Embracing AI will be important to streamline workflows and stay efficient against growing competition.
• Personal branding and connecting directly with clients will grow in importance as younger clients want to bond with photographers.
• Photographers should niche down into a specialty instead of generalizing in order to establish themselves as leaders in their field.

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