In episode 2 of this multi-part series, photography business coach Sean Brown explains what a value proposition is and why it’s important for positioning your business. Sean encourages photographers to identify 3-5 value propositions for their business and focus on the benefits to clients.

What You’ll Hear In This Episode:

• The definition and importance of a value proposition.
• Why you should come up with 3-5 value propositions for your business.
• Why you should focus on the benefits of your value props and how they help the client.
• How to communicate your value props on social media, your website, and in client materials so potential clients understand why you’re different.
• Examples of value props in photography.

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