Sean has a coaching call with photographer Kim to provide tips on camera settings, pricing strategies, and improving her inquiry to booking conversion rate. They discuss techniques like white balance, lighting, and lenses. Sean analyzes Kim’s pricing and suspects she could charge more based on her low booking ratios. He explains the price squeeze effect and how pricing in the middle leaves photographers competing too much. Sean advises Kim to focus more on conveying her value and unique offerings in her branding and communications to stand out and convert more inquiries into bookings.

What You’ll Hear In This Episode:

• How Kim improved her inquiry to booking conversion rates through business coaching.
• Techniques for camera settings like white balance, lenses, and lighting.
• The importance of follow-up emails and branding to convey value and convert client inquiries into bookings.
• Pricing strategies like the price squeeze effect and calculating business costs to determine optimal pricing.
• Tips for standing out from competitors by emphasizing unique offerings like in-person sales, style consultations, and prep guides.

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